I caused a mini Twitter storm – because of some job adverts I posted

What happened?

On a Monday morning a few weeks ago I tweeted out 4 roles I am recruiting at Co-op. 2 Lead front-end Engineers and 2 Front-end Engineers.

The problem I had caused

I had posted two different levels of role. A Front-end Engineer and a Lead Front-end engineer.

Why the comparison was not correct – but was understandable

Front-end Engineer roles are actually grade E roles – junior to mid level. The Software Engineer roles are grade D – a mid to senior level.

What went wrong?

What I began to realise as the day wore on was that a lot of small differences in the adverts and the way our departments are organised had built up to create a huge looking problem.

I was trying to target my adverts

Engineering have a lot of roles open all the time – so they have a generic advert. It makes sense. The advert is always live waiting for applications. Not having this would cause a lot of extra work for them.

The structure of design and engineering is different

Here’s a thing we need to tackle internally. Front-end falls under design at Co-op Engineering is a different area run by different people. There’s reasons for this – and it’s contextual to our organisation.

What we do need to do is rationalise our job titles

In Engineering there is no Lead. Just a sliding scale from mid to senior. All with the same title. In Design we have ‘Designer’, ‘Lead Designer’, and ‘Principal Designer’ (me). People have different specialisms within that like User researcher or Front-end engineer’. The reason for that is that we want everyone to have some knowledge, appreciation and maybe do a bit of – each thing.

There was not prefix on the Front-end engineer advert

Rightly that meant that the Front-end engineer advert looked comparable to the Software engineering advert.

I didn’t look what other jobs were advertised

Had I done that. I might have spotted what the rest of Twitter had. That – comparatively – looked bad.

I live and learn

Things like this make you better. They make you want to be better.



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Matt Tyas

Matt Tyas


Service and interaction design. Product, team management and front-end engineering. matt.tyas.fyi