I’m a Principal Designer – what do I do?

What does a Principal designer do?

The post-it notes I wrote to explain what i do as a Principal Designer

Clearly repeat why we’re doing this work

Make sure user and business needs are met across products on the platform.

  • does this solve a user’s problem?
  • does it align to our strategy and that of the wider Co-op?
  • is it helping the business deliver something (within the bounds of the first 2) in a cost effective and iterative way?
  • is this actually being designed and built in a best practice, scalable and flexible way?

Understanding what our users say and do

I help to form the strategy and vision of the web platform

I facilitate workshops, project kick-offs and weekly design critiques (crits) — and encourage others to do it too

Line management, mentoring and pairing

I am responsible for the front-end discipline

  • I try to recruit the (not hire) the right people into the right teams with the right skills
  • run the front-end community of practice
  • help to set the direction of our shared front-end tools

In summary

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Service and interaction design. Product, team management and front-end engineering. matt.tyas.fyi

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Matt Tyas

Matt Tyas

Service and interaction design. Product, team management and front-end engineering. matt.tyas.fyi

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